I admit this plan sounds idiotic and impossible.
Imagine Macy’s Santa Claus sending customers to Gimbels.
Ho, ho. But, gentlemen, you can not argue with success.
Look at this.
Telegrams, messages, telephone calls.
The governor’s wife, the mayor’s wife…thankful parents expressing undying gratitude to Macy’s.
Never in my entire career have I seen such a tremendous and immediate response to a merchandising policy. And I’m positive, Frank if we expand our policy, we’ll expand our results as well.
Therefore, from now on, not only will our Santa Claus continue in this manner, but I want every salesperson in this store to do precisely the same thing. If we haven’t got exactly what the customer wants, we’ll send him where he can get it. No high pressuring and forcing a customer to take something he doesn’t really want.
We’ll be known as the helpful store, the friendly store, the store with a heart.
